B-side — Allergy Studio

Circuit Aesthetics
Logotype

Referred to as "Dian-Mei" is a lighting design studio from Hangzhou, focusing on the production of lighting art installations.

The logo of the brand is composed of four Chinese characters, whose style is more futuristic, symbolizing the studio’s spirit of innovation.

Year
2021

Write from memory about Hangzhou
Experimental Work

This is an experimental project where I used the writing grid paper that most Chinese students used in primary school to draw the map of Hangzhou. The four pictures were drawn from my memory without reference to any images. I aimed to distinguish different areas within a limited grid, ranging from downtown Hangzhou and subway lines to Zhejiang Province and Hangzhou’s location in East Asia.

Drawing from my memories of Hangzhou, I utilized color to differentiate between areas on the grid. Specific locations were indicated by handwritten Chinese characters, preserving the original sense of space as accurately as possible.

Year
2020

Money
Poster

(Left) It seems we’re forgetting the details on money. Living in London, I rarely handle GBP; the outline of two coins on the poster represents my memory of the pound – the weathered 2p and the distinctive polygon of the 50p, both leaving a strong impression.

(Middle) When my father said: “This year’s lucky money will all be spent on school.”

(Right) Energy is Money; individuals strive to build a vibrant life in their youth. The dynamic posture of the woman in the poster evokes a sense of joy and strength, symbolizing a spirit of enterprise.

*Poster selected by JAGDA International Student Award 2020
Printed by LOTOART (Hangzhou)

Year
2020

London Tube
Poster

London was the pioneer in opening the world’s first underground transit system. Constructed in its early days, it lacked the installation of air conditioning, resulting in uncomfortably hot stations and carriages during summer months.

Having measured and recorded the temperatures in the station, I designed this poster to highlight the sweltering conditions of the London Underground. The poster depicts an intriguing visual transformation, akin to a shrimp changing color in response to heat, symbolizing the intense heat experienced within the system.

Year
2019

Ginza
Branding

Ginza, situated in the Chūō district of Tokyo, magnetizes tourists globally. During my three visits, shopping wasn’t my sole purpose; instead, I was drawn to Ginza’s distinctive designs.

From the mall’s interior aesthetics to the building’s brand logos and even the shopping bags in tourists’ hands, each element spoke of uniqueness. Drawing from my personal insights, I conceived a new brand image for Ginza.

The primary colors—blue, silver, and gold—hold significance: blue symbolizes the daytime vibrancy, silver signifies the historical local buildings, while gold represents the radiant illumination emitted by stores at night.

Year
2019

LGBTQ RightsPoster

Addressing social issues is an essential aspect for designers to engage with. Having lived in the UK for nearly four years, I’ve observed the vibrant activism of the LGBTQ movement, symbolized by the ubiquitous rainbow flags adorning streets and alleys.

Contrastingly, LGBTQ recognition in Asia remains insufficient. Hence, I conceptualized this promotional poster. The two simple Chinese characters on the poster signify ‘the world,’ arranged in a staggered formation. This design intends to convey that the world should not be devoid of the rainbow’s colors, advocating for inclusivity.

*Poster selected by JAGDA International Student Award 2019
Printed by The Color Company (Curzon Street, London)

Year
2019

San Babila
Logotype

Situated at the heart of Milan, San Babila isn’t just a custodian of historic edifices but also a bustling hub teeming with bars, restaurants, fashion boutiques, and home furnishing stores, making it a favored rendezvous for Milanese locals.

The logo representing San Babila’s commercial precinct exudes modernity. However, a closer look reveals hidden serif lines—a design inspired by the area’s unique blend of classical and contemporary charm.

Drawing from the architectural texture and hues of Chiesa di San Babila, the logo adopts colors harmonizing with the area’s aesthetics, ensuring seamless integration within the San Babila vicinity.

Year
2019

Learning Chinese Characters in the age of Automated TechnologyPublication

Undergraduate thesis and visual eassey.

The publications discuss how automation technology influences the traditional Chinese writing system and the design of Chinese characters.

They are divided into three sections: the first section focuses on Automation in China; the second section explores the influence of the Chinese printing press, while the final section serves more as teaching material.

Year
2019

To my Grandma
Risograph

A letter sent to grandma’s house, expressing my longing.

As someone who has been with me since childhood, she is one of the people I miss dearly while living abroad.

Printed by PageMasters (London)

Year
2019

The Work of Art in the Age of Mechanical ReproductionBook Design

I excerpted portions of the book ‘The Work of Art in the Age of Mechanical Reproduction’ and redesigned it according to British typographic conventions.

Printed in England

Year
2019

allergystudio@gmail.com

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